Introducing the Baton Rougean

Welcome to the Baton Rougean. My name is Logan Leger and I’m the editor-in-chief and a native Baton Rougean. the Baton Rougean is a new media news venue for Baton Rouge—i.e., a blog. It’s published by the media arm of NewAperio, an internet startup founded here in Baton Rouge. It was conceived and developed and is written, edited and maintained exclusively by Baton Rougeans: the site and all its contents are authentically Baton Rougean.

The concept came to me when I was reading news online. There are a number of good news outlets for Baton Rouge, but all are formal new outlets—e.g. WAFB, WBRZ, the Advocate, et al. None of them were written in the vernacular (all were written in a journalistic tone), none of them was written from a citizen’s perspective and a lot of their content was aggregated from a global news conglomerate. I wanted something different for Baton Rouge, so I started the Baton Rougean.

Louisiana and Baton Rouge specifically are different kinds of locales. We’re culturally diverse and have a rich history, and this continues today. Baton Rouge is a lively city with many great events and a wonderful urban scene, yet it’s still small enough to create a homey atmosphere. This is the other purpose of the Baton Rougean: to share a little bit of our home with the rest of the world.

Beginning today, you’ll have a virtual space to come and read up on the latest happenings around town. Our authors will begin to fill this page with all sorts of wonderful Baton Rouge content. I invite you to get involved as well. You can subscribe to our news via our news feed or email. You can even contribute via Flickr or Twitter. We also take tips for news via email or Twitter and anyone can submit articles for inclusion in our site. If you would like information on advertising, just get in touch.

From all of us, we hope you enjoy the Baton Rougean.