Update: LSU—Texas A&M Facebook Challenge

About a month ago, we picked up news that Texas A&M had publicly challenged LSU on Facebook, who at the time had the largest Facebook fan base of any college. Soon after, major online media outlets began covering the news as well, just as Texas A&M started to gain on LSU. Since then, we’ve been monitoring the progression as both schools set their eyes on being the first university with 100,000 fans on Facebook. As it stands now, LSU has 75,084 fans, a mere 2,833 fans less than Texas A&M, who after their initial challenge, has been consistently ahead of LSU. LSU reignited the challenge this week with a press release in which they talked about their ambition of once again being the top Facebook university. They also talked about the 100,000 fans 100,000 pennies competition by BlueFuego, a social media consulting group for universities who was the first to crown LSU as the biggest Facebook university. For the first university to reach 100,000 fans, BlueFuego will donate 100,000 pennies ($1,000) to the school or scholarship the university designates.

It’s great to see LSU so active in this social media challenge. Since the challenge first began, LSU has been much more active and engaging in the social media sphere. We’ll keep a close eye on the progression, but until then, fan LSU on Facebook, if you haven’t already. (Also, fan your favorite Baton Rouge news outlet while you’re at it.)