Generating Money for Baton Rouge from the Super Bowl
It’s been reported that some Baton Rouge agencies are deciding how to profit from the New Orleans selection to host the Super Bowl in 2013 that we reported recently. When it was last hosted in 2002, the local agencies slipped up and we saw little economic activity directly related to the Super Bowl which is just a shame. So, I have a few recommendations for Paul Arrigo, president and CEO of the Baton Rouge Area Convention & Visitors Bureau.
Showcase Baton Rouge. Show the potential Super Bowl attendants that Baton Rouge is a great tourist city. Entice them to come early and leave late. Advertise the huge availability of hotels. Make the choice to stay in Baton Rouge (which is really just a short drive to the venue) easier by offering incentives: What about a shuttle to the Super Bowl? How about preferred parking in the Super Dome complex?
If I were going to the Super Bowl and was flying from out of town, I’d surely bite at a hotel package that was cheaper and offered either a free shuttle or free parking at the venue. Even if it was just cheaper, I’d probably book Baton Rouge, because the tickets are already expensive enough.
Mr Arrigo, these suggestions are the result of one college student brainstorming. I don’t even have a marketing degree! Use your position to siphon the massive economic impact of the Super Bowl to our city. Don’t let 2013 be 2002—bring the money here!





